If you are on a search for good article marketing promotion and strategies put away the treasure map and search no further. Silent Sam! I would like to show you the pot of gold! Keyword optimization is the key that boosts your rankings in top search engines and also siphons thousands of visitors to your site.

Proper keyword researches on the exact terms and phrases people use when searching for something is critical. A good benchmark that article writers have to do is to target keywords using the ‘phrase match’ search. Top search engines only exhibit a maximum of 1000 keyword search results so the fewer the number of pages indexed, the lesser the competition and the better the chances for top ranking!

Strategic placement of the keywords in an organic way and maintaining the AIDA concept in article writing i.e. attention, interest, desire and action, helps attract targeted traffic. A compelling resource box is where the action starts as most article directories generate links only from the resource box. Visitors can be informed that your website is a storehouse of related information and links can be embedded. Writing convincing, powerful and action oriented resource box comments is nothing less than a perfect combination of art and science that can be learned by trying, doing mistakes, learning from others and lastly by way of attaining more experience in this field.

The main trick of the trade is without sounding too salesy or aggressive, you can give enough reasons and justifications to make your visitors believe that they are at the right place and then ask them subtly to visit your website. Physically you can’t be there to ask them to visit your website but if you plucked the right string emotionally then they will definitely visit your website, ask their friends and even would bookmark your webpage. This is where actual success lies. This is what creates the real difference. Period!

Another powerful and effective article marketing promotion strategy is to submit your rewritten articles in high profile directories with good ranking and traffic. Article spinning technology is a golden nugget that is waiting to be mined to its optimum capacity (those who really understand the power of spinning are the ones who believe that it works and has endless possibilities). Care should be taken to meet the compelling call of well spun articles. It is a common cause of complaint the publishers always have about the low quality spinners which are utter gibberish and in their term ‘word salad’! So never ever think like that you can fool around people or even search engines. Be creative and experiment to see what works the best and keep learning.

Back links are valuable article marketing promotional tools that pay interest again and again. The market is flooded with automated software that may help in submitting the articles to hundreds of online directories, but nothing beats the power of manual submission where you follow their guidelines trictly and monitor results closely. And this in turn, helps in ranking high in the search engines because of the traffic created by the tons of back links. Moreover, billions of hungry webmasters and blog masters flock towards the well placed, well ranking and well written content, so participate actively in responding to their comments, online discussion forums and social media platforms like LinkedIn and Facebook.

Keep visiting this page for more information in future. Soon I will be posting some more useful article writing and article marketing tips. Stay tuned

Attention grabbing titles, ‘Screaming headlines’ or catchy tags are the order of the day as they are the compelling force that drags people to the actual page. Just like banners proclaiming the irresistible bargain, keywords should be prominently placed so as to attract the search engines and the human eye.

Knowing your readers is the backbone of feature article writing. As the web audience scan read and somersault from one content to another, article writers should always be action-oriented and words should be driving actions! The killer content for any advertising marketing article is ‘YOU’ as every word should help the reader to make the right step towards a purchase, or at least a subscription. Experts advocate on writing effectively by communicating your thoughts and keeping the content short and simple.

As article marketing deals with links and connection, never leave your readers at a dead end. Penning your words by putting right content in the right context, leading a paragraph with a good factual sentence and summarizing with punchy lines helps to highlight your article.

Line by line, page by page, article writers weave their identity which effectively culminates into business opportunities for the Internet Marketers. Therefore, the gravity of the assignment should be understood and interesting headlines, a good start and a visual appeal should be the watchwords in your every article writing task.

An informal and personal style of article writing helps readers to relate to you and understand the article writer’s perspective. Some readers have more thirst for information so it is absolutely necessary to take care that links are embedded.

These links also help to add credibility to your views, your site content and your arguments! Bullets and numbering of points also help readers to quickly scan the content and ensures in your article capturing readers’ interest.

An Excellent Article Writer Knows Their Readers

Last month I wrote an interesting article on “How to Become a Good Article Writer and Earn HUGE Money?”…here comes another one…

When it comes to being a successful article writer the first aspect you need to take into consideration is a thorough understanding of your readers. If you are an article writer who is writing for a blog or a newspaper of some sort, you need to have a clear understanding of target market, like what your readers actually want to read and then supply them with what they want—on time, every time!

That means your writing should be clear, crisp and concise i.e. a sentence should contain no unnecessary words, a paragraph no unnecessary sentences. Believe me if you can do this seemingly simple task you are on your way to become a successful article writer within no time.

So, before you actually start writing, you need to have your readers in mind. A good article writer knows well in advance what kind of people he or she is writing to and why. If you are writing about politics, then you need to target a certain political group of people or readers who enjoy politics. No just politics, economics or science but any type of writing you wish to continue; you need to always consider your readers first. If you are an article writer who is just writing about random subjects without coherency and smooth flow then you are going to have some trouble keeping your reader’s attention. And, if you are not able to grab their attention, you will not be able to grab their business and finally money this way.

So if you wish to become a perfect article writer, then you need to write about what you know better than others, and write about what people want to read. If you have a blog all set up and ready to go then make sure your blog is consistent. This will help you develop a strong following of loyal readers, and you can expand your blog from there. As long as you know what people want to read about, and you know how to tackle that subject, you should be in pretty good shape as a successful article writer.

In addition to that if you can add a little bit of personal touch to your writing, so that your readers are able to correlate themselves with you or your context, your battle is half won already. Once they start correlating themselves with your or your context they will eventually want to know you even better. They will come almost daily or whenever their schedule will permit to your blog to know what else you have to say.

In sum, a good article writer knows how to pull in their readers and keep them hooked. Your writing style as an article writer is going to set you apart from the crowd, which will enable you to pull in the most readers, and in turn pull in more money, or you will just go along with the crowd, and get the same amount of readers that every other article writer gets. Find your style, find your edge, create a writing technique that will allow you to grab your reader’s attention, and from there you could be on the road to success!

Last but not least, remember being an article writer is neither an easiest job to have nor you can expect overnight success; whereas it is definitely a hard nut to break from the outside. You can’t measure the deepness of sea without entering in it. However, if you have the talent and the determination to be a good article writer then you have nothing to lose by giving it your best shot. Test the waters out with a simple blog, and see what type of readers you can get. As long as you have a good head on your shoulders and you are aware of the world around, you can pull in your readers quite easily. Do your research and homework to find out what people want to read, why they want to read that, what other alternatives available in market are and then write about it in a way that no one else has written it.

I remember what Jacques Barzun once said, “Look for all fancy wordings, and get rid of them.”…absolutely because good writing is not just about using all those jargons and/or even fancy wordings but using what your readers want to read.

Believe me folks, if you can do it, no one can stop you becoming a successful article writer…

All the best!

Rakesh Sharma “Jack” is a freelance copywriter, SEO writer and eBook expert based in India with more than 10 years of experience. He has written dozens of eBooks, hundreds of research reports and thousands of articles on various topics. To know more about him and his services, please visit: http://www.aurumwriters.com.

A few months back I visited my friend at Dehradun and then read a very beautiful quote “Temper Is A Valuable Thing…Don’t Lose It.” Believe me from that day onwards this beautiful quote was in my mind, and I wanted to give it a shape. I really don’t know who said it but whosoever did, deserves a lot of credit and kudos. Let me share some thoughts on the subject in the personal as well as professional context.

Though we should never lose temper but sometimes it becomes necessary to lose temper, if not lose, then at least need to show some temper and aggressiveness. For example, a leader never loses his temper except deliberately at the place and time of his choosing. He does so for some specific purpose, for example in order to achieve a specific aim or objective. It is generally seen that a wise and strong man never loses temper. Contrary to that only those who are emotionally weak and excitable, lose tempers easily and instantly!

A quick-tempered person will prove to be highly irritable and difficult to get along with. If your temper is aroused and you let the other fellow have it or tell him a thing or two or give him a piece of your mind, you may get a brief relief, obtain some satisfaction or even have a fine time unloading your pent up feelings.

But apart from this trifling and transient satisfaction, you will gain nothing tangible or useful. On the other hand, you will find your way to management seriously blocked because of your quick and sharp temper. You may tell off others all right, but you will never get what you want. You will never get their willing and wholehearted cooperation. You make a large number of enemies because of your sharp and uncontrolled temper and at every turn you will find these enemies seriously impeding your progress. Ultimately, you will find command and control slipping out of your hands.

When you get emotional and lose your temper, your reason and logic will take to flight. You are apt to say things that you really did not mean. You are prone to overstate or exaggerate. You may blurt out a lot of things which you know you should not disclose, A man under the grip of temper, invariably loses his self-control. Thus by losing your temper you are likely to incur a lot of trouble in addition to saying unpleasant, unwanted, unnecessary and incorrect things and thus losing friends and creating enemies around you.

Your ill temper only leads to criticism, heated arguments and verbal duels that end up with mutual recriminations and abuses. We have already seen that criticism and arguments can never win people to your side. Criticism evokes only counter-criticism and the other person clings to his views with greater determination. In this context, it is worth considering the wise words of Woodrow Wilson, He says: “If you come at me with your fists doubled, I think I can promise you that mine will be double as fast as yours; but if you come to me and say, ‘Let us sit down and take counsel together,’ and if we differ from one another, understand why it is that we differ from one another, just what the points at issue are, we will presently find that we are not so far apart after all, that the points on which we differ are few and the points on which we agree are many and that if we only have the patience and the candor and the desire to get together, we will get together.

It doesn’t really matter in which part of the world we live in—may it be East or West. However, in older times people from Eastern countries were found to be tolerant and patient. But as commonly observed people get arrogant and egoistic when they get an authority, for example public administrative or law enforcement officers. However exceptions are always there.

We can see this admirable quality of keeping a cool head even in the face of worst provocations, on the part of our great Prime Minister, Mr. Rajiv Gandhi. On the political arena, when his opponents abuse him, he generally ignores them. He refuses to be provoked and tricked. Instead, he makes his plans in a calm and calculated manner and succeeds in turning the tables on his opponents. He practices the same virtue in dealing with international—personalities who also indulge in abusive and unparliamentary criticism.

In the words of Abraham Lincoln, “It is an old and true maxim that a drop of honey catches more flies than a gallon of gall.” So with men. If you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey that catches his heart, which, say what you will, is the great high road to his reason. If an individual’s heart is burning with hatred, filled to the brim with ill feeling and rankling with hatred, he or she could never be persuaded to agree with all the logic and reasoning in the world.

Angry husbands, nagging wives, scolding teachers, agitating students, complaining workers and domineering bosses should realize that their unfriendly and hostile attitude would never make their opponents to change their views or shift their stands. To be a leader you have to win people to your way of thinking; you have to motivate others to cooperate with you; you have to make friends and avoid creating enemies.

If you really wish to become a successful professional, then you must understand that a sharp, unguarded, quick temper may cause you great harm and no good whatever. It makes you vulnerable and weak. You should, therefore, never give way to your temper. When you feel like telling a thing or two, check yourself. When you feel that your wife, children, parents, friends and colleagues have not done as they should have done, don’t blow off your head instantly on the spot. It is equally bad to dash off strongly worded or abusive letters on an impulse.

On the other hand, exercise patience. Relax and smile. Try to understand why others have behaved in the way they have done. Put yourself in their shoes and ponder. Soon you will learn what had induced them to act in that way. You will know the cause or stimuli. You will at once know how you could make them act in the way you want them to act. And, then

Often, we are unable to take it out on our superiors. In most cases we just cannot afford to do so. Therefore, we try to take it out on our subordinates and dependants. If you observe an individual suffering from inferiority complex, you will find him behaving in exactly a similar manner. He will cringe before his boss, but unnecessarily jump over his subordinates and helpless dependants.

This hold equally true in personal as well as professional life. We know very well that an individual lacking self-confidence cannot establish himself as a firm leader. To become a successful leader, you must control your temper and guard your tongue. You must be objective and should not get excited. You must never act in haste. A smile and friendly approach will fetch you cooperation and success. Believe me folks; if you can follow these qualities in your life, then soon you will realize that you are on the journey of success. You will become a people magnet that no one would ever afford to lose you.

All the best and control yourself!

Rakesh Sharma “Jack” is a freelance copywriter, SEO writer and eBook expert based in India with more than 10 years of experience. He has written dozens of eBooks, hundreds of research reports and thousands of articles on various topics. To know more about him and his services, please visit: www.AurumWriters.com.

Also appeared on PRLog at: http://www.prlog.org/10155549-temper-is-valuable-thingdont-lose-it.html

Well, “To Be Or Not To Be” can be a general question but here we are discussing it in the context of becoming a good SEO writer (search engine optimization writer). No matter, whether you are looking for some professionals or experts to promote your dream website or just looking for some work to earn that “extra” income; SEO writing has become a buzz word in the online community these days. I have spent many years in content writing, SEO writing and creating eBooks on a variety of subjects—that’s why I can say it affirmatively! SEO writing has become the need of the hour if you want to stay in business.

As a human being (with a mix of technical expertise as well as managerial skills), “To Be Or Not To Be” is the question that has always teased me in the past. Not just in the past …but even as of today! If we trace back the history then we will find that this famous line was first used by the legend William Shakespeare in Hamlet’s Act III. Since then it has been used by many writers…may be I am the first SEO writer who is using it! But, I have a reason for it. Please keep reading to understand why?

First thing first, so let’s see who can be termed as a true SEO writer. In the simplest words, as per best of my knowledge and conscience, an SEO writer can be anybody (like you and me) who knows what he is writing and why, and eventually does writing, either for self or for others! So that means they aren’t aliens (no pun intended, of course!).

In other words we can say that an SEO writer is the one who understands the importance of keywords/keyphrases and can write the entire content carefully and articulately woven around those keywords that best fit their business category. An SEO writer actually optimizes the entire site content using various search engine optimization strategies in an attempt to achieve a desirable ranking in search engines.

But, it can be easier said than done, as there is no quick fix or permanent solution to understand different search engine optimization strategies or techniques. Every search engine, by and large, has its own different techniques and complex algorithms. And, by the time you are conversant with some particular techniques or strategies, you will find that they have been changed very quickly. Moreover, there is no written guarantee about their results and virtually there is no fixed time period as well to get the results.

So, now a hundred dollar question comes, what exactly we should do for better search engine optimization? Now take a deep breath and relax, as you are going to explore a few secrets for better search engine optimization.

First of all, you need to bear in your mind that the role of an SEO writer in not just to satisfy the search engines but human visitors as well. So a good SEO writer is the one who knows how to please search engines as well as human visitors, and the one who firmly believes that there is no short cut to success. The entire content should be written in such as way that it uses all the search terms or keywords as natural as possible (remember, it shouldn’t be maximization but optimization). So that means, if you don’t know how to use those particular keywords or keyphrases optimally (to satisfy search engines as well as human visitors) you are “out-of-focus” immediately. The websites that use particular keywords or search terms over and over are sure to be penalized by both, search engines and visitors. Can you afford it?…I know no body can afford it for sure!

You need to master and hone your copywriting skills, as high-quality and unique content is real king. It should be clear, crispy, attention grabbing and unduplicated that is free from plagiarism. In the mad race of SEO content, always avoid content that is nothing but search engine Spam. However, if you don’t have the staff or budget to generate unique, original and never seen content every month, then try some professional copywriter and SEO expert. You can’t be Jack-of-all-trades, so for the tasks that you can’t do comfortably and skillfully, there is always potential that you could outsource them to providers who specialize in the specific areas. But always be wary about their capabilities and skills unless you have actually tried them.

So when it comes become an SEO writer, you will be required to write a lot of good quality content. I know that cannot be done quickly. It may take months, years or sometimes a lifetime to become a good copywriter. It needs good command over your language, passion for writing and a lot of imagination and creativity. To become a successful SEO writer, never fall for short cuts as they are for short periods only. If you want to become an icon in your field, you need to follow a few golden principles, such as:

Write to please your readers and show utmost respect for their time and efforts. Never do overstuffing with keywords, as overstuffing can’t make your pages rank higher. Think twice before writing even a single sentence. Never use jargons and technical words that may go over the heads of common visitors. Remember, being an expert SEO writer doesn’t necessarily mean that you totally get trapped in the SEO stuff and complex algorithms; instead write clear, crispy, concise and to the point. Otherwise, at the end of the day you will find that though you have generated traffic but not visitors who bring business to your website.

Last but not the least; remember “experiment” is the key here, but instead of putting others into fire, it is better to get your fingers burnt to experiment and put others into a safe place to help reach them where they want to be, safely and comfortably. So, if you want to become a true SEO writer, you need to experiment with your own stuff. You need to take the initiative to learn about the importance of various keywords (primary, secondary and tertiary), the required density and placement rules, the nature of the search engines. Get ready to do a thorough research to find the most suitable keywords based upon number of hits at various search engines when people look for particular information on various search engines. Some very good resources are the paid versions of Wordtracker, KeywordDiscovery or Overture.

As an SEO writer, you should learn, unlearn and then relearn different techniques with your own websites to gain practice and experience in search engine optimization. Read from others in the similar field, participate in discussions forums and blogs; and once you are familiar with these techniques then apply and test them on your own website. I think this is the best way to understand the search engines and different techniques, inside out.

Rakesh Sharma “Jack” is a freelance copywriter, SEO writer and eBook expert based in India with more than 10 years of experience. He has written dozens of eBooks, hundreds of research reports and thousands of articles on various topics. To know more about him and his services, please visit: http://www.aurumwriters.com