An Excellent Article Writer Knows Their Readers

Last month I wrote an interesting article on “How to Become a Good Article Writer and Earn HUGE Money?”…here comes another one…

When it comes to being a successful article writer the first aspect you need to take into consideration is a thorough understanding of your readers. If you are an article writer who is writing for a blog or a newspaper of some sort, you need to have a clear understanding of target market, like what your readers actually want to read and then supply them with what they want—on time, every time!

That means your writing should be clear, crisp and concise i.e. a sentence should contain no unnecessary words, a paragraph no unnecessary sentences. Believe me if you can do this seemingly simple task you are on your way to become a successful article writer within no time.

So, before you actually start writing, you need to have your readers in mind. A good article writer knows well in advance what kind of people he or she is writing to and why. If you are writing about politics, then you need to target a certain political group of people or readers who enjoy politics. No just politics, economics or science but any type of writing you wish to continue; you need to always consider your readers first. If you are an article writer who is just writing about random subjects without coherency and smooth flow then you are going to have some trouble keeping your reader’s attention. And, if you are not able to grab their attention, you will not be able to grab their business and finally money this way.

So if you wish to become a perfect article writer, then you need to write about what you know better than others, and write about what people want to read. If you have a blog all set up and ready to go then make sure your blog is consistent. This will help you develop a strong following of loyal readers, and you can expand your blog from there. As long as you know what people want to read about, and you know how to tackle that subject, you should be in pretty good shape as a successful article writer.

In addition to that if you can add a little bit of personal touch to your writing, so that your readers are able to correlate themselves with you or your context, your battle is half won already. Once they start correlating themselves with your or your context they will eventually want to know you even better. They will come almost daily or whenever their schedule will permit to your blog to know what else you have to say.

In sum, a good article writer knows how to pull in their readers and keep them hooked. Your writing style as an article writer is going to set you apart from the crowd, which will enable you to pull in the most readers, and in turn pull in more money, or you will just go along with the crowd, and get the same amount of readers that every other article writer gets. Find your style, find your edge, create a writing technique that will allow you to grab your reader’s attention, and from there you could be on the road to success!

Last but not least, remember being an article writer is neither an easiest job to have nor you can expect overnight success; whereas it is definitely a hard nut to break from the outside. You can’t measure the deepness of sea without entering in it. However, if you have the talent and the determination to be a good article writer then you have nothing to lose by giving it your best shot. Test the waters out with a simple blog, and see what type of readers you can get. As long as you have a good head on your shoulders and you are aware of the world around, you can pull in your readers quite easily. Do your research and homework to find out what people want to read, why they want to read that, what other alternatives available in market are and then write about it in a way that no one else has written it.

I remember what Jacques Barzun once said, “Look for all fancy wordings, and get rid of them.”…absolutely because good writing is not just about using all those jargons and/or even fancy wordings but using what your readers want to read.

Believe me folks, if you can do it, no one can stop you becoming a successful article writer…

All the best!

Rakesh Sharma “Jack” is a freelance copywriter, SEO writer and eBook expert based in India with more than 10 years of experience. He has written dozens of eBooks, hundreds of research reports and thousands of articles on various topics. To know more about him and his services, please visit: http://www.aurumwriters.com.

Well, “To Be Or Not To Be” can be a general question but here we are discussing it in the context of becoming a good SEO writer (search engine optimization writer). No matter, whether you are looking for some professionals or experts to promote your dream website or just looking for some work to earn that “extra” income; SEO writing has become a buzz word in the online community these days. I have spent many years in content writing, SEO writing and creating eBooks on a variety of subjects—that’s why I can say it affirmatively! SEO writing has become the need of the hour if you want to stay in business.

As a human being (with a mix of technical expertise as well as managerial skills), “To Be Or Not To Be” is the question that has always teased me in the past. Not just in the past …but even as of today! If we trace back the history then we will find that this famous line was first used by the legend William Shakespeare in Hamlet’s Act III. Since then it has been used by many writers…may be I am the first SEO writer who is using it! But, I have a reason for it. Please keep reading to understand why?

First thing first, so let’s see who can be termed as a true SEO writer. In the simplest words, as per best of my knowledge and conscience, an SEO writer can be anybody (like you and me) who knows what he is writing and why, and eventually does writing, either for self or for others! So that means they aren’t aliens (no pun intended, of course!).

In other words we can say that an SEO writer is the one who understands the importance of keywords/keyphrases and can write the entire content carefully and articulately woven around those keywords that best fit their business category. An SEO writer actually optimizes the entire site content using various search engine optimization strategies in an attempt to achieve a desirable ranking in search engines.

But, it can be easier said than done, as there is no quick fix or permanent solution to understand different search engine optimization strategies or techniques. Every search engine, by and large, has its own different techniques and complex algorithms. And, by the time you are conversant with some particular techniques or strategies, you will find that they have been changed very quickly. Moreover, there is no written guarantee about their results and virtually there is no fixed time period as well to get the results.

So, now a hundred dollar question comes, what exactly we should do for better search engine optimization? Now take a deep breath and relax, as you are going to explore a few secrets for better search engine optimization.

First of all, you need to bear in your mind that the role of an SEO writer in not just to satisfy the search engines but human visitors as well. So a good SEO writer is the one who knows how to please search engines as well as human visitors, and the one who firmly believes that there is no short cut to success. The entire content should be written in such as way that it uses all the search terms or keywords as natural as possible (remember, it shouldn’t be maximization but optimization). So that means, if you don’t know how to use those particular keywords or keyphrases optimally (to satisfy search engines as well as human visitors) you are “out-of-focus” immediately. The websites that use particular keywords or search terms over and over are sure to be penalized by both, search engines and visitors. Can you afford it?…I know no body can afford it for sure!

You need to master and hone your copywriting skills, as high-quality and unique content is real king. It should be clear, crispy, attention grabbing and unduplicated that is free from plagiarism. In the mad race of SEO content, always avoid content that is nothing but search engine Spam. However, if you don’t have the staff or budget to generate unique, original and never seen content every month, then try some professional copywriter and SEO expert. You can’t be Jack-of-all-trades, so for the tasks that you can’t do comfortably and skillfully, there is always potential that you could outsource them to providers who specialize in the specific areas. But always be wary about their capabilities and skills unless you have actually tried them.

So when it comes become an SEO writer, you will be required to write a lot of good quality content. I know that cannot be done quickly. It may take months, years or sometimes a lifetime to become a good copywriter. It needs good command over your language, passion for writing and a lot of imagination and creativity. To become a successful SEO writer, never fall for short cuts as they are for short periods only. If you want to become an icon in your field, you need to follow a few golden principles, such as:

Write to please your readers and show utmost respect for their time and efforts. Never do overstuffing with keywords, as overstuffing can’t make your pages rank higher. Think twice before writing even a single sentence. Never use jargons and technical words that may go over the heads of common visitors. Remember, being an expert SEO writer doesn’t necessarily mean that you totally get trapped in the SEO stuff and complex algorithms; instead write clear, crispy, concise and to the point. Otherwise, at the end of the day you will find that though you have generated traffic but not visitors who bring business to your website.

Last but not the least; remember “experiment” is the key here, but instead of putting others into fire, it is better to get your fingers burnt to experiment and put others into a safe place to help reach them where they want to be, safely and comfortably. So, if you want to become a true SEO writer, you need to experiment with your own stuff. You need to take the initiative to learn about the importance of various keywords (primary, secondary and tertiary), the required density and placement rules, the nature of the search engines. Get ready to do a thorough research to find the most suitable keywords based upon number of hits at various search engines when people look for particular information on various search engines. Some very good resources are the paid versions of Wordtracker, KeywordDiscovery or Overture.

As an SEO writer, you should learn, unlearn and then relearn different techniques with your own websites to gain practice and experience in search engine optimization. Read from others in the similar field, participate in discussions forums and blogs; and once you are familiar with these techniques then apply and test them on your own website. I think this is the best way to understand the search engines and different techniques, inside out.

Rakesh Sharma “Jack” is a freelance copywriter, SEO writer and eBook expert based in India with more than 10 years of experience. He has written dozens of eBooks, hundreds of research reports and thousands of articles on various topics. To know more about him and his services, please visit: http://www.aurumwriters.com

Search Engine Optimization (SEO) has become a buzzword in the market. And, why not, when we all are living in a world full of “cut throat” competition. To come out as a winner we need to be competitive. Here comes the power of web promotion and SEO.

Next, there are bright chances that you have been taken here by some search engine(s) and that is only possible if this site is fully optimize for various search engines. Again, here comes the power of web promotion and SEO.

As an experienced web content writer, copywriter and an SEO guy, I personally believe that before coming directly to any conclusion, there should be some justification based upon the background information and solid research. Let’s see the current scenario.

Let’s face it. Today’s consumers are skeptical. But the truth is we all need them.

Can you really blame them?

With all the marketing hype and sales pitches people receive each day, we are all a bit jaded. However, to make the sale we must overcome our prospect’s natural skepticism and create a relationship of trust. We need to respect the feelings of our customers. If they are thinking otherwise, we need to find out why they are doing so. Is there something wrong with them or there is wrong with the people around them?

No matter how best you can be in web promotion or even you have hired some best-of-the-breed web promoter or an SEO writer, you can’t convert your prospects into customers unless you are offering them what they need and that too at their own terms and conditions. The search engines can bring traffic to your website but they can’t really convert them into customers and can’t make any sales on your website. They should genuinely believe and even feel that you are the BEST. That’s where comes a true SEO writer with a perfect blend of great writing skills, marketing knowledge and near to perfect knowledge about various search engines and how they work. Only then you can expect a SUCCESS in the real SEO world.

Moreover, there are some scam artists in the SEO world who think they are the smartest people in the world. So instead of following “organic way” for promotion they follow some cheap tricks to get short-term success to beat the algorithms of search engines. But do you know that can result in complete banning of your website by search engines? By the time your website is banned/punished they are vanished like mushrooms after the rainy season.

So my dear friends always beware of these scam artists. Believe me there are millions of them in this industry. I am sure with a little bit of knowledge about various keywords and their density and placement rules you can do it yourself. First of all, you need to identify various keywords pertaining to your exact products and services. How to do that can again be a daunting task for beginners, but you don’t worry I am here to help you out.

Literally, you need not to be a computer geek or an SEO expert to do all this. With just fair SEO knowledge, some common sense, and a resourceful, imaginative and learning mind, one can be able to keep his or her web site in good position with almost every search engine. That does include even the cases, when the desired search engine has gone through the most significant algorithm changes recently.

Identify, your keywords, make a list and write your content accordingly. Some of the best resources to generate keywords in this regard are: Google Adwords and Overture.
Once you have identified the relevant keywords, write your web site content for your visitors, not just for search engines. The more naturally you write the better chance you may have at the end. Naturally written sites can expect to see the better results in the future. Patience is the real key here because cheaters can get advantage here for a shorter time by playing tricks.
The search engines generally have a relatively difficult time with dynamic content on web sites as compared to static pages. That is because most dynamic pages are created by web sites displaying hundreds or thousands of products they sell and they frequently change their pages. Moreover, this condition is going to be worst in the coming days, as the number of people selling items on the Internet is going to be increased.

Obviously, search engines and minds behind them aren’t fools, they too will improve their technology and would do a better job indexing dynamic content in the future. But till then you need to take care. All you can do at this stage is to join only SEO friendly sites, especially if you are selling products online then invest in database and shopping cart software that are SEO friendly.

Another great point in this regard is about incoming and outbound links. Once thought to be a very difficult thing to manipulate, incoming links to one’s web site have been abused by crafty SEOs and webmasters the world over. I have personally seen many websites that have good money to spend on purchasing links with competitive keywords that point to their site with keywords in the anchor text.

Last but not the least; understand the importance of content distribution. You can distribute good quality content thru content on your website in terms of articles, news or even newsletters and also using daily or weekly postings on your blog. By offering something valuable to your visitors in terms of useful information, tips and reviews on your website and blog you can have an edge over others. Not only this but you can also create a significant amount of content to be posted other web sites, such as EzineArticles, Article City, Go Articles, Article Dashboard, that will include a link back to your own.

Dear friends, never underestimate the importance of useful content. Remember, no matter how smart you are and how smartly you have done the entire SEO, if you aren’t providing your web site visitors with useful information, chances of your success are literally thin. Take it from me, the real SEO doesn’t start with trying to cheat or even beat the algorithm, but it starts with an understanding of what search engines look for in any quality web site.

Rakesh Sharma “Jack”, a web content writer, e-book creator and SEO writer who specializes in organic SEO writing, has written this article. Having acquired his BTech (EC&C) from REC, Kurukshetra (now NITK), MBA (HR, IT & Finance) from IMT, Ghaziabad and LLB from Jiwaji University, Gwalior, he has held various executive positions in the research, writing and search engine marketing industry since 1993. He offers search engine optimization services through AurumWriters.