Why is website design so critical to a business getting noticed?

Photo Credit: Ben Heine

Primarily, you need to attract visitors so you are able to convert these visitors into customers who pay – so that your business makes money. Secondly, and, to my way of thinking, just as important, the design of your website needs to satisfy the demands of the issues surrounding search engine optimization.

Having learned over the years from my own mistakes, good website design needs to be coupled with optimization at one and the same time if you are to get your business off to a sound start on the internet. This is where the Website Designer comes to the fore over you making use of your own design skills in conjunction with one of the many templates you can get so easily now. I write quite good web pages – in fact, I know enough to know that I don’t know sufficient to replace skills that I consider to be good value in employing an experienced Website Designer.

In fact, I couldn’t afford not to! Appropriate optimization takes more than skill. Of course, you also need to know where to start now you have your well-designed website: how do you boost your business? There are many ways to achieve this, such as the traditional methods of website promotion such as adding your URL to stationery, literature and business cards, brochures and any other advertising literature you should be sending out.

You only need to begin your URL with www. And_your_name.suffix – but you do need to ensure the printer gets it correct. If printed advertising works for you – keep it going: there’s no point in throwing the baby out with the bathwater! Another method is to attract people to your website with the offer of a free service, or a free product.

This method may or may not be cost effective in terms of your time, but it is often very rewarding when it comes to the increased traffic to your site. Few people can resist an offer of something free – and ‘how-to’ information is always a draw. There is still the email marketing methods which is still a valuable source of traffic to your site.

However, make sure you fully understand the ‘CAN Spam’ rules and stay out of trouble: caught spamming can result in your website being removed by your Web host. There is also the signature line that you can add to all your outgoing emails. When you consider the number of emails you may be sending out per month that could be a lot of targeted traffic.

A signature at the bottom of your emails can include the name of your company, your address and phone number, URL and email address and a unique signature line that best describes what your company is offering. Then, of course, there is email newsletters which do demand a bit of time creating them each month.

However, in terms of website promotion, they offer excellent returns. Distribution doesn’t have to cost the earth – use iContact which is an email marketing service with an excellent reputation amongst ISPs. There are innumerable other methods of boosting your business with a well-designed website – far too many to list here. However, those mentioned here will get your business off to a good start, helping to get your business out into cyberspace.

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Do you wish to build your PageRank? Do you have lower Google PageRank? Are you confused how to build Google PageRank? You have heard Google PageRank but don’t really understand it? There can be thousands of such questions that always strike the minds of every website owner or blogger. Due to its utmost importance for site ranking and search engine optimization, nowadays building a PageRank seems to be the first choice for every website owner. 

Due to its popularity and importance for better search engine ranking there would be hardly anybody who hasn’t heard about Google PageRank. In simple words PageRank is a link analysis algorithm used by the Google. Actually Google assigns a numerical value from 0-10 based upon the importance of that webpage. The basis on which this numerical weightage or value is assigned to each element of a hyperlinked set of document on a website.

The heart of art and science of technology is “PageRank” system. So if a site or webpage has more PageRank then it is more seen in the search result. This system was formulated by Larry Page and Sergey Brin. The page ranking technique has been strengthening every part of search engines for quite some time now. In real meaning it increases link’s recognition and ranking through search engines.  Previously experts used to focus only at the content of articles, but now both gears became mandatory to gain high ranking for a webpage. In general, Page Rank is termed as PR value.

Google’s PageRanking is determined by the order of WebPages displaying in the search results. Hundreds of different criteria are responsible for the search result. It is calculated by Google’s algorithms. This algorithm is …..

Relevance to Search Term x Page Rank = Search Ranking

If your webpage and a rival webpage have the same relevance to search term, then Google’s PageRank will determine the order of display in Google’s search results. Before knowing steps of building PageRank we must understand in short what is PageRank? It is the no. of incoming links connecting to a webpage. Page ranking system evaluates a webpage through link structure holed by it.

These link structures are classified into two categories.
1. Inbound-Link: It is the link coming directly from other websites, without placing any indicator link there.

2. Outbound-Link: It is the link which also comes from other sites, but after placing an outbound-link back into other sites.

Here although both type of link connection are essential for the PageRank of a webpage. But inbound-link connection is more weighed-up, because it is more difficult to obtain inbound or one-way link connection.

Below we are discussing a few useful instructions for building of PageRank:

1. Linking method for quick recovery of higher PageRank: It is nothing but placing a link back in the other higher page ranking websites. Although there are some sites which are free, but it takes very long time in the approval of link. However to get started initially you can use paid sites for this.

2. Always be careful, while going to hire a link back: Remember; always choose those websites which have higher PR value (like PR4, PR5, PR6, PR7 etc).  But this PR value should be of whole site (other than home page).

3. Placing link into the directory: Similar to site, we can put link back (or reciprocal link) into the popular web directories or article submissions directories such as ezinearticles, articlesbase, article dashboard etc. If the owners of those sites approve requests, they might put your link into their directory for free of cost (may take a few weeks). While few of directory are paid (take 7 official days)

4. Updating your site with distinctive content: If you keep updating your site with distinctive content regularly, then it is 100% sure that regular visitor will increase your site’s PageRank automatically. Perhaps this is one of the best and cheapest ways to build PageRank of your website.

5. Interconnection of links within site: If you want your site visitor to stay longer there, then create an interlinking system of all articles (written by you) within your site.

6. Build a sitemap of your site: After creating sitemap for each search engine (where you want to get index), submit those all to their concerning search engine.  Through these sitemap you can see the statistics of PageRank.

7. Exchanging link with other web vendor: It is just exchanging of link back with other site owners.  It is a good way of improving PageRank, but to avoid several potential problems and threats always make sure it is free of cost.

8. Be in regular touch with your website: To see the statistics of site within analyzer, you should be in regular touch of site.

Dear friends, if you keep using above tips, it is guaranteed that you will find remarkable improvement in the PageRank of your website.

Rakesh Sharma “Jack” is a freelance copywriter, SEO writer and eBook expert based in India with more than 10 years of experience. He has written dozens of eBooks, hundreds of research reports and thousands of articles on various topics. To know more about him and his services, please visit: http://www.aurumwriters.com